JUNE 2008
Brand Identity: Industrial & Domestic Coating Services
Industrial & Domestic Coating Services came to Total Brand for a new website and promotional materials. We decided that with a little extra work the entire IDCS brand could be lifted and refreshed. A modernised typeface and dash of colour did the trick.
JUNE 2008
Brand Identity: Sasso
Sasso is a new events business based in Stirling who focus on providing quality entertainment nights for the more classy among the population. We approached this brand development with an eye for style, using subtle colours and a 'sexy' logotype.
MAY 2008
Brand Identity: Inner Energy
Inner Energy provide therapy and training in EFT (Emotional Freedom Techniques). Based in Polmont, Falkirk, they decided a complete brand overhaul would help to take their business to the next level. A clean, vibrant solution was developed in order to appeal to professionals and businesses as well as existing clients.
APRIL 2008
Brand Identity: Shop Doctor
Retail consultant Shop Doctor approached Total Brand with the aim of growing their business. The lack of a strong and consistent brand is often the key to a company's communication issues. We developed a modern, punchy identity which should strengthen Shop Doctor's voice within the marketplace.
FEBRUARY 2008
Brand Identity: Scottish Masters Tennis 2009
Event management consultants Double Meridian approached Total Brand with their first draft proposal for the Scottish Masters tennis event to be held in Glasgow in 2009. They required a powerful brand identity to drive their initial proposals for partners and funding through sponsorship. The solution: a modern representation of scottish tennis.
FEBRUARY 2008
Brand Identity: Escape Images
Total Brand owner Daniel Sweeney has been developing his online photographic library for a number of years now. Escape Images concentrates on providing high quality travel and nature photography for private and commercial use. With a full overhaul of the website underway the brand was in need of a refresh. A clean, sharp and classic solution was developed which will hopefully support the business for years to come.
JANUARY 2008
Brand Identity: El Castillo
Based in the city of Stirling, El Castillo (meaning 'The Castle' in Spanish) provide language training and support for businesses and individuals. They called for a brand with an air of prestige and authority which referenced the castle behind the name. Total Brand drew on the bold colours of Spain to create this powerful brand seal..
DECEMBER 2007
Brand Identity: Wild Wonders of Europe
Wild Wonders of Europe is the biggest ever European photography project, setting out to explore and record the richness and diversity in wildlife this continent has to offer. The project wanted to connect with Europe's strong natural heritage so research into our cultural connection with nature was needed in order to produce a brand with true meaning behind it. The result stemmed from a Pictish stone engraving of a Roe Deer. Care was taken to select a typeface that would compliment the brand symbol and inject a modern twist, connecting our heritage with today.
DECEMBER 2007
Brand Identity: Scottish Wildcat Association
The Scottish Wildcat Association approached Total Brand looking for a powerful brand to help promote their cause of saving the endangered Scottish Wildcat. Getting the image of the Wildcat itself proved most difficult in this case with options spanning from the more detailed to minimal and contemporary.
NOVEMBER 2007
Brand Identity: METS - Doosan Babcock
Working in connection with Marketing consultant Big blue Star, Total Brand developed a range of proposals for Dossan Babcock's internal METS communication programme. METS aims to encourage the workforce to look at projects from a different angle in light of Doosan Babcocks new contract with British Energy. A strong 'team' brand was developed in order to give the project some flare that the workforce could get behind.
OCTOBER 2007
Brand Identity: Rewilding Childhood
Inspiring families to take their children into the outdoors and connect with nature, Rewilding Childhood approached Total Brand for some creative inspiration. The solution developed for the project explores the 'hands on' connection using a splash of paint and the help of some children. A loose, hand drawn typeface completed the child like, friendly approach, making for a very colourful, cheery brand that can drive the project.
OCTOBER 2007
Brand Identity: Tooth & Claw
Tooth & Claw is an exploration of man's relationship with wild nature, particularly the predators that live alongside us, competing for our land and food. The projects partners Peter Cairns and Mark Hamblin approached Total Brand with a need to refine their brand and strengthen its use through the production of brand guidelines.
SEPTEMBER 2007
Brand Identity: Use Me Again
Use Me Again is a project developed by Perth and Kinross Council aimed at reducing the amount of plastic bags we use and to encourage the use of long life bags instead. A bright and vibrant brand was required for their reusable cotton bags and all marketing and communications material. Total Brand integrated the bag theme into the branding, which combined with a bright typeface made for an inviting, 'shopper friendly' image.
SEPTEMBER 2007
Brand Identity: Love2Recycle
Love2Recycle is the new mobile phone recycling arm of A-Novo. Working with Marketing consultant Big blue Star, Total Brand developed this modern, dynamic range of brand identities which reflected the company's new approach to the mobile phone recycling market. Each identity represents a different theme: Recycling, Environment, Mobile Phones and Love. A very bold solution which communicated the high aspirations of this relative newcomer to a competitive marketplace.
SEPTEMBER 2007
Brand Identity: Kis-Clip
Kis-Clip is the brand name of a new bra clip currently being developed for the lingerie industry. Based in London, Kis-Clip required a soft, sexy brand that reflected the aesthetics of the product and its values. The strapline 'Comfort and Style' was developed to sit alongside the brand. A curvacious typeface and evocative colour palette competed the effect.
JULY 2007
Brand Identity: Eventure Hospitality
Eventure Hospitality provide mobile catering and event management services throughout Scotland. Based in Perthshire, they required a strong, inviting brand identity to appear on all of their marketing and promotional materials.
JULY 2007
Brand Identity: CADmeleon Technical Services
CADmeleon Technical Services, based in Alloa, required a complete overhaul of their branding and communication materials. After some experimentation and market research it was found that a highly polished, professional approach was needed in terms of their branding. Silver and royal blue bring business and technology together.
JULY 2007
Brand Identity: Asset Hunter
Asset Hunter is product owned by CADmeleon Technical Services. During an extensive rebranding exercise, this product was refined to better reflect the parent company's branding.
JUNE 2007
Brand Identity: Willy Wallace Hostel
The Willy Wallace Hostel, based in Stirling required a little modernising of its marketing materials. One part of this was taking their well loved 'Willy Wallace' character and giving him a bit of an overhaul. A bright, modern solution was developed with some handy illustration work. Willy Wallace now has a new spring in his step.
ARCHIVE
Brand Identity: Ozfest.co.uk
This brand identity was developed for ozfest.co.uk, a travellers blog with a very Australian theme to it. Handwritten lettering, Aboriginal influence and sandy colours were used to give an authentic, down under feel to the brand.
ARCHIVE
Brand Identity: The Tower Hotel
After coming under new management, the Tower Hotel in Crieff required a new brand to reflect its change and development. The new identity draws on the building's most distinguishing feature for an air of strength and reliability.
ARCHIVE
Brand Identity: Ten Rapid
Ten Rapid Clothing is a new outdoor clothing company focussing on bold, graphic t-shirts for the more adventurous among us. The final branding communicates the extreme, 'no holds barred' ethic to the company
ARCHIVE
Brand Identity: InsureDirect.co.uk
InsureDirect.co.uk required a new brand for their company but were unsure what route to take. Total Brand developed a series of proposals, ranging from the classic, dependable, to a friendly 'mascot driven' approach. They decided the strong, business focussed approach was their safest option with a trustworthy, dependable feel.
